A win-winnegotiation is a successful compromise in which both sides improve theirsituation through mutual cooperation.The key is for one party to offer theother party

something that theywill perceive as valuable but which does not harm the party concedingit.__________(46)In this way, both sides will win.Unlike traditionalnegotiations

in which thenegotiators have an adversarial relationship,in a win-win negotiation,they vieweach other as collaborators who are working toward a mutual goal.________(47)

One case study of awin-win negotiation is often cited as an example.Tony had an idea for acomputer game but was unable to develop it because of constraints on his time

and limitations infunding. In the negotiations with a large company to produce the game,Tony andthe company made several offers and counteroffers（买方提出还价）in

order to arrive at amutually beneficial agreement._________(48)He agreed to accept their offer ifthey would concede an additional share of the future revenues.__________

(49)Because theycontinued to negotiate toward a win-win situation,both parties were able todecrease their risk and increase their revenues,sharing in the success of the

game.__________(50)Inshort,both parties won.________（50）

A.Although Tonycould have become angry about the original offer of $12,000,he made acounteroffer.

B.Effectivenegotiation helps you to resolve situations where what you want conflicts withwhat someone else wants.

C.After the termshave been agreed upon,it is much more likely that the relationship willcontinue to develop with a view to cooperating with each other to insure thecontinuing successof both parties.

D.The company wasvery pleased with their return on investment,and Tony was able to launch hisown game design company.

E.This,inturn,provides an incentive for the other side to make a similar offer.