These branded podcasts typically 4)____on a specific industry and interview 5) ____guests . Brands can effectively use their community-building podcasting to 6) ___information about their products and services . Not only does podcast advertising 7)____far better brand recall than other widely-used forms of digital advertising,but Nielsen studies revealed that 61% of consumers exposed to podcast ads for 8)____major national brands become more likely to purchase advertised products.

association     available      boast      extremely finally            focus            generate      glow influence       intellectual    medium    recall relevant        share      well-known 

Advertisers can use the podcasting platform in various ways but one uniquely strategic way is to develop their own branded content podcast . These branded podcasts typically 4)____on a specific industry and interview 5) ____guests . Brands can effectively use their community-building podcasting to 6) ___information about their products and services . Not only does podcast advertising 7)____far better brand recall than other widely-used forms of digital advertising,but Nielsen studies revealed that 61% of consumers exposed to podcast ads for 8)____major national brands become more likely to purchase advertised products.

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