For example, one firm authorized a large promotional drive to introduce a new product in Latin America. The promotion ran smoothly, but someone forgot to coordinate product delivery - the home office was totally unaware of the sales push and had no plans to ship the product. Consumers were confused and money was wasted when promoted product was not available.To avoid such occurrences, all plans should be in writing and someone should be responsible for central coordination. Hence, risks are lessened and opportunities to save money may arise.6. In the example in the first paragraph, the firm failed because

Passage 2 Questions 6 to 10 are based on the following passage. Many companies have run into serious troubles trying to coordinate their sales and promotional efforts. For example, one firm authorized a large promotional drive to introduce a new product in Latin America. The promotion ran smoothly, but someone forgot to coordinate product delivery - the home office was totally unaware of the sales push and had no plans to ship the product. Consumers were confused and money was wasted when promoted product was not available. To avoid such occurrences, all plans should be in writing and someone should be responsible for central coordination. Hence, risks are lessened and opportunities to save money may arise. 6. In the example in the first paragraph, the firm failed because A. its home office didn't support them B. it didn't report its plan to its home office C. very few customers responded to its efforts D. it cost so much money