Each word can be used only once.A) corporateB) underliningC) applauseD) intrinsicE) convictionF) appraisedG) integrateH) uttersI) diversityJ) confrontedK) upcomingL) criticalM) confirmedN) immigrateO) altersThe rapid changes of our time lead to conflicts between cultural traditions and new ways of life. Career advances spend more time in the office and 31)____travel while having less time for themselves and their families. The lack of time 32)____everything from eating habits to family orientation (目标), the way of communicating and consumer behavior.However, culture is and remains a significant factor for consumer behavior and thus also for brand positioning. A careful 33)____ F of the culture and cultural values in the target markets is indispensable for successful brand development in marketing. In the 34)____ E has developed that cultural values are a powerful factor that has a substantial influence on the 35)____ D motivation of consumers. This applies to their lifestyle as well as their product selection.Therefore, foreign brands that want to address these different cultural preferences must familiarize themselves well with the cultural environment in the local target market in view of the 36)____ 3 of values and moral concepts; however, this is easier said than done - brand managers are often 37)____ J with the challenge of identifying the consumer-relevant cultural values for brand development. They have to be mindful of what aspects of that culture their brands - with their 38)____ O beliefs and morals - should most logically associate themselves with. In fact, the most successful brands 39)____ G aspects of the culture into their core message, and / or connect their brands to recent events or moments that manifest what they want to stand forTaken together, culture has a strong influence on consumption. In the building of a brand today, it is 40)____ C to find the most effective ways to use this influence. This requires a profound knowledge of local cultural values.

Directions: Fill in the blanks in the following passage by selecting suitable words from the word bank. Each word can be used only once.A) corporateB) underliningC) applauseD) intrinsicE) convictionF) appraisedG) integrateH) uttersI) diversityJ) confrontedK) upcomingL) criticalM) confirmedN) immigrateO) altersThe rapid changes of our time lead to conflicts between cultural traditions and new ways of life. Career advances spend more time in the office and 31)____travel while having less time for themselves and their families. The lack of time 32)____everything from eating habits to family orientation (目标), the way of communicating and consumer behavior.However, culture is and remains a significant factor for consumer behavior and thus also for brand positioning. A careful 33)____ F      of the culture and cultural values in the target markets is indispensable for successful brand development in marketing. In the 34)____ E      has developed that cultural values are a powerful factor that has a substantial influence on the 35)____ D      motivation of consumers. This applies to their lifestyle as well as their product selection.Therefore, foreign brands that want to address these different cultural preferences must familiarize themselves well with the cultural environment in the local target market in view of the 36)____ 3      of values and moral concepts; however, this is easier said than done - brand managers are often 37)____ J      with the challenge of identifying the consumer-relevant cultural values for brand development. They have to be mindful of what aspects of that culture their brands - with their 38)____ O      beliefs and morals - should most logically associate themselves with. In fact, the most successful brands 39)____ G      aspects of the culture into their core message, and / or connect their brands to recent events or moments that manifest what they want to stand forTaken together, culture has a strong influence on consumption. In the building of a brand today, it is 40)____ C      to find the most effective ways to use this influence. This requires a profound knowledge of local cultural values.