That’s why you’ll only find essential goods like bread, vegetables and meat in completely different parts of the store. Products with a high profit margin are always placed on shelves within easy reach of the customer, while lower margin items like sugar or flower are on the top or bottom shelves. Many people make shopping lists before they visit supermarkets. But even so, around 60% of all supermarket purchases are the result of decisions that are taken in the store. For this reason, supermarkets try to attract their customers by placing certain kinds of products next to each other. In the UK, beer will often be found next to items for babies because research shows that fathers of babies buy them on their way home from work, and will buy beer at the same time. Research has also showed that this kind of impulse-buy happens more frequently when no sales assistances are nearby. Supermarkets have made selling such a fine art that their customers often lose all sense of time. When interviewed, customers normally guess they have only spent half an hour in the supermarket even when they have been there for over 45 minutes. But that shouldn’t be too surprising. Any really profitable supermarket knows that it should keep its clocks well hidden. 1. Why are essential goods displayed in totally different parts of the supermarket? 2. Where are goods with a high profit margin usually found? 3. What does the speaker say about supermarket goers? 4. What shouldn’t be too surprising according to the speaker? 1 A To give customers a wider range of choices. B To make shoppers see as many items as possible. C To supply as many varieties of goods as it can. D To save space for more profitable products. 2 A On the top shelves. B On the bottom shelves. C On easily accessible shelves. D On clearly marked shelves. 3 A Many of them buy things on impulse. B A few of them are fathers with babies. C A majority of them are young couples. D Over 60% of them make shopping lists. 4 A Sales assistants promoting high margin goods. B Sales assistants following customers around. C Customers competing for good bargains. D Customers losing all sense of time.

A typical large supermarket offers around 17 thousand to 20 thousand items for sale, and it wants to make sure that its customers see as many of them as possible. That’s why you’ll only find essential goods like bread, vegetables and meat in completely different parts of the store. Products with a high profit margin are always placed on shelves within easy reach of the customer, while lower margin items like sugar or flower are on the top or bottom shelves.
Many people make shopping lists before they visit supermarkets. But even so, around 60% of all supermarket purchases are the result of decisions that are taken in the store. For this reason, supermarkets try to attract their customers by placing certain kinds of products next to each other. In the UK, beer will often be found next to items for babies because research shows that fathers of babies buy them on their way home from work, and will buy beer at the same time. Research has also showed that this kind of impulse-buy happens more frequently when no sales assistances are nearby. Supermarkets have made selling such a fine art that their customers often lose all sense of time. When interviewed, customers normally guess they have only spent half an hour in the supermarket even when they have been there for over 45 minutes. But that shouldn’t be too surprising. Any really profitable supermarket knows that it should keep its clocks well hidden.
1. Why are essential goods displayed in totally different parts of the supermarket?
2. Where are goods with a high profit margin usually found?
3. What does the speaker say about supermarket goers?
4. What shouldn’t be too surprising according to the speaker?
1
A To give customers a wider range of choices.
B To make shoppers see as many items as possible.
C To supply as many varieties of goods as it can.
D To save space for more profitable products.
2
A On the top shelves.
B On the bottom shelves.
C On easily accessible shelves.
D On clearly marked shelves.
3
A Many of them buy things on impulse.
B A few of them are fathers with babies.
C A majority of them are young couples.
D Over 60% of them make shopping lists.
4
A Sales assistants promoting high margin goods.
B Sales assistants following customers around.
C Customers competing for good bargains.
D Customers losing all sense of time.