The fact that some successful companies have cmbraced-|||-greenery does not prove that greenery makes a firm successful Some firms,having prospered,find they can afford to-|||-go green. Some successful firms pursue greenery for public -relations purposes.And for every sustainable cmergin-|||-champion,there are surely 100 firms that have prospered by releasing waste gas into the air or pumping toxins into-|||-rivers.-|||-1)Nonetheless,the central message of the WEF-BCG study--that some of the best emerging world companies are-|||-combining profits with greenery-is thought-provo Many critics of environmentalism argue that it is a rich world-|||-luxury: that the poor need adequate food before they need super-clean air.Some even see greenery as a rich -world trick:-|||-the West grew rich by industrializing (polluting),but now wants to stop the rest of the world from following suit.-|||-The WEF-BCG report demonstrates that such fears are overblown.Emerging-world can be just as green as-|||-their Westem rivals.Many have found that,when natural resources are scarce and consumers lack money,greenery can-|||-be a profitable business strat-|||-36.An air-conditioner manula the waste heat from buildings to supply its machines with power.-|||-37.Many critics of environmentalism hold view that greenery is a rich-world luxury because that`s not what the poor-|||-people badly want.-|||-38.Workers of the sustainality champion are motivated to bring forward green ideas.-|||-39.It is meaningful to study what successful companies in the emerging world are doing to achieve more sustainable growth,-|||-since most people live there.-|||-40.It is difficult for companies in emerging markets to keep focusing on one specific problem because they have many wider-|||-problems to worry about-|||-41.Although some successful firms have embraced greenery, it doc mean that greenery will lead to the success of a-|||-firm.-|||-42.It will probably be easier for companics to follow the home-grown ideas than those invented in the West.-|||-43. It has been found that greenery can be profitable when natural resources are scarce and consumers are short of cash.-|||-44.Sekem,which produces food in Egypt,set a goal to cultivate desert land through organic farming.-|||-45.To create future markets, the firms also make effort to reach and educate poor consumers,often at the cost of short -term-|||-profits.