With the arrival of the Internet, the business world has become digitalized (数字化) and people prefer buying things online, which is easier and faster. Online advertising is also known as e-advertising. It offers a great variety of services, which can not be offered by any other way of advertising. One major benefit of online advertising is the immediate spread of information that is not limited by geography or time. Online advertising can be viewed day and night throughout the world. Besides, it reduces the cost and increases the profit of the company. Small businesses especially find online advertising cheap and effective. They can focus on their ideal customers and pay very little for the advertisements. In a word, online advertising is a cheap and effective way of advertising, whose success has so far fully proved its great potential (潜力).( ) 1. According to the first paragraph, buying things online is more .

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    Online advertising is the means of selling a product on the Internet. With the arrival of the Internet, the business world has become digitalized (数字化) and people prefer buying things online, which is easier and faster. Online advertising is also known as e-advertising. It offers a great variety of services, which can not be offered by any other way of advertising.

    One major benefit of online advertising is the immediate spread of information that is not limited by geography or time. Online advertising can be viewed day and night throughout the world. Besides, it reduces the cost and increases the profit of the company.

    Small businesses especially find online advertising cheap and effective. They can focus on their ideal customers and pay very little for the advertisements.

    In a word, online advertising is a cheap and effective way of advertising, whose success has so far fully proved its great potential (潜力).

(  ) 1. According to the first paragraph, buying things online is more     .

A. convenient

B. fashionable

C. traditional

D. difficult

(  ) 2. Compared with any other way of advertising, online advertising     .

A. attracts more customers

B. displays more samples (样品)

C. offers more services

D. reduces more profits

(  ) 3. Which of the following statements is TRUE of online advertising?

A. It has taken the place of traditional advertising.

B. It will make the Internet technology more efficient.

C. It can help sell the latest models of digitalized products

D. It can spread information without being limited by time.

(  ) 4. Who can especially benefit from online advertising?

A. Local companies.

B. Small businesses.

C. Government departments.

 D. International organizations.

(  ) 5. This passage is mainly about     .

A. the function and the use of the Internet

B. the application of digital technology

C. the development of small businesses

D. the advantages of online advertising

.

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