The “quality” newspapers are often held up as an example of impartial journalism but theDaily Mirror and the Daily Express usually impress newspapermen even more because they both sellabout four million copies every day. British families generally buy a newspaper every morning andfrequently take two or three on Sundays, but the vast circulation figures obtained are not only due to theEnglishman's thirst for news. Because the newspapers are all published nationally, copies can be deliveredeverywhere at the same time.Though people abroad often know the names of the national papers, they seldom realize that there isanother branch of the British press which sells so many copies. Local newspapers have a weekly circulationof 13 million. Almost every town and country area has one. Nearly all of them hold their own finance andmany of them are very profitable.These papers are written almost entirely for readers interested in local events - births, weddings,deaths, council meetings and sports - but the content is naturally influenced by the kind of communitythey serve. Editors prefer to rely on a small staff of people who all know the district well. A great deal oflocal news is regularly supplied by clubs and churches in the neighborhood and it does not get out of date asquickly as national news. If there is no room for it in this week's edition, an item can sometimes be helduntil the following week.The editor must never forget that the success of any newspaper depends on advertising. He is usuallyanxious to keep the good will of local businessmen for this reason. Butif the newspaper is well written andthe news items have been carefully chosen to attract local readers, the businessmen are grateful for theopportunity to keep their products in the public eyes.Local newspapers do not often comment on problems of national importance and editors rarely holdwith taking sides on political questions. But they can often be of service to the community in expressingpublic feeling on local issues. A newspaper can sometimes persuade the council to take action to providebetter shopping facilities, improve transport in the area and preserve local monuments and places ofinterest.1. The Daily Mirror impresses newspapermen more because

五、阅读理解阅读下面的短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。Visitors to Britain are sometimes surprised to learn that newspapers there have such a largecirculation. The “quality” newspapers are often held up as an example of impartial journalism but theDaily Mirror and the Daily Express usually impress newspapermen even more because they both sellabout four million copies every day. British families generally buy a newspaper every morning andfrequently take two or three on Sundays, but the vast circulation figures obtained are not only due to theEnglishman's thirst for news. Because the newspapers are all published nationally, copies can be deliveredeverywhere at the same time.Though people abroad often know the names of the national papers, they seldom realize that there isanother branch of the British press which sells so many copies. Local newspapers have a weekly circulationof 13 million. Almost every town and country area has one. Nearly all of them hold their own finance andmany of them are very profitable.These papers are written almost entirely for readers interested in local events - births, weddings,deaths, council meetings and sports - but the content is naturally influenced by the kind of communitythey serve. Editors prefer to rely on a small staff of people who all know the district well. A great deal oflocal news is regularly supplied by clubs and churches in the neighborhood and it does not get out of date asquickly as national news. If there is no room for it in this week's edition, an item can sometimes be helduntil the following week.The editor must never forget that the success of any newspaper depends on advertising. He is usuallyanxious to keep the good will of local businessmen for this reason. Butif the newspaper is well written andthe news items have been carefully chosen to attract local readers, the businessmen are grateful for theopportunity to keep their products in the public eyes.Local newspapers do not often comment on problems of national importance and editors rarely holdwith taking sides on political questions. But they can often be of service to the community in expressingpublic feeling on local issues. A newspaper can sometimes persuade the council to take action to providebetter shopping facilities, improve transport in the area and preserve local monuments and places ofinterest.1. The Daily Mirror impresses newspapermen more becauseA. it has a larger circulation than many other famous papersB. it is of better quality than many other papersC. it is sold nationallyD. it is delivered everywhere in Britain2. Local papers are preferred by readers whoA. are interested in newsB. are much interested in local eventsC. want to obtain news as quickly as possibleD. work in churches and clubs3. According to the text, businessmen would like to advertise in papers ifA. the papers are well writtenB. the papers can promote (推广) their productsC. they like to be in the newsD. the papers are popular and can attract readers4. The last paragraph implies thatA. local papers never comment on politicsB. local papers can sometimes influence policy makingC. local papers are more concerned about their own communitiesD. local papers do not take sides on problems of national importance5. Newspapers in Britain have a large circulation becauseA. British families read two or three papers every dayB. British families like to read news and papers are available nationallyC. newspapers are sold everywhere in BritainD. the papers are impartial and people like to read them